B.A. in Business Administration: Strategic Marketing
Prague, 捷克
文学学士
期间
3 年
语言
英语
步伐
全职
报名截止日期
最早开始日期
Mar 2026
学费
CZK 793,020 *
学习形式
在校园
* for Non-EU | for EU 9000 EUR per year
The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The goal of the concentration in Strategic Marketing is to teach students strategic marketing analysis and marketing planning.
The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The program is delivered by an international faculty with top qualifications and experience in the business world. We commit ourselves to a personalized education model: in Spring 2020 marketing, the average class size in business undergraduate studies was 18 students!
The Strategic Marketing concentration focuses on human resources management with special emphasis on leadership, both on a team and individual level. Students will also learn skills in the area of project management and effective communication as well as acquire knowledge of organization theory and applied psychology. Given the multicultural nature of the student body and the teaching staff, special emphasis will be given to management and leadership in the multicultural environment of transnational corporations.
The graduates of this concentration will become not only skilled people managers in leading businesses but will also be capable of leading their own teams as entrepreneurs.
工商管理：战略营销是一个为期三年的学习计划。要毕业，学生必须通过完成30门课程来累积90个美国学分（180个ECTS学分）。
通识教育模块
- 作文一
- 组成II
- 计算机信息系统
- 经济思想简介
- 法律介绍
以下课程之一：
- 政治概论（政治I）
- 心理学概论
- 社会学简介
以下课程之一：
- 世界历史我
- 世界历史II
- 欧洲历史一
- 欧洲历史II
- 西方艺术概论
主要模块
- 商业数学I
- 管理简介
- 营销简介
- 商业统计
- 金融会计
- 全球经理人的高级沟通和演讲技巧
- 公司财务
- 策略计划
最重要的是，还要求学生完成论文研讨会，实习和论文模块。
集中模块
- 商业数学II
- 定价策略
- 市场研究
- 商业信息系统
- 定量决策
- 战略营销分析与规划
以及以下之一：品牌管理/计量经济学简介/国际营销/直销/销售管理/买方行为。
注意：只要至少有十二名学生报名，就可以打开一个集中课程。
选修课
学生可以从AAU的任何学校提供的课程列表中选择五门课程。
学生通过所有必修和选修课程的学习后，可以通过参加毕业考试来完成学习：州考试涵盖主要模块，州考试涵盖集中模块，论文答辩。
Graduates of the B.A. in Business Administration: Strategic Marketing can expect to:
- 在制定、评估和选择有助于实现组织目标和目的的竞争地位之前，分析组织的情况。
- Craft, design, implement, and evaluate marketing strategies to achieve sustainable competitive advantage through reaching prospects and turning them into profitable customers.
- Understand how cultural, political, economic, and sociological factors influence the effectiveness of marketing strategies.
- Integrate information communication technologies, media, and social networks within international marketing strategies.
- Understand how to apply knowledge of business and organizational theory and principles to effectively implementing strategies.
- Analyze the financial implications of marketing strategies to ensure that customer value is delivered at the lowest possible cost.
- Act as business professionals able to work within technologically driven and consumer-focused businesses and manage their own and others' career development.
- Communicate professionally, decisively, and strategically in verbal and written English; our graduates are able to identify, analyze, describe, present, and discuss complex problems and solutions to international audiences.
AAU 毕业生在跨国环境中茁壮成长，能够用英语与国际受众进行专业交流。作为该学位课程的毕业生，您将有能力继续学习或在以下领域追求全球职业生涯：
- 营销分析师
- 数据分析师
- 业务分析师
- 市场研究人员（执行/经理）
- 营销策略经理
- 活动经理
- 公共关系客户经理/经理
- 促销帐户主管
- 广告客户经理/经理
- 广告帐户策划人
- UX [用户体验]设计师
- 网站内容主管/经理
- 铅发生器
- 市场营销助理/执行官/经理（国内/国际/全球）