Cardiff University

市场营销硕士

该计划包括六个模块，外加一个营销咨询项目。第一个和最后一个模块单独安排，作为入门和顶点学习体验。其他四个模块成对安排。模块方法为扩展学习活动、课堂互动和学习复习提供了丰富的机会，以增强理解。它还使我们能够为个别学生提供额外支持，以建立他们的信心。

The introductory module sets the scene for the rest of the programme by exploring the fundamentals of marketing. It immerses you into the study environment and learning group.

You will study two core modules in marketing research and service marketing before choosing two of the four optional modules offered within the programme. Within all modules, you will be exposed to the latest research and practice in marketing.

顶点课程“情境营销”模块探讨了营销中的当代问题，课程中先前传授的总体理论在特定情境背景下受到挑战。该课程旨在培养您对该主题的洞察力和灵活性。

The programme concludes with a Marketing Consultancy Project, in which you will work as a group to develop a brief with an organisation and then undertake a marketing investigation in response.

Key academic and professional skills are integrated into all the modules, helping to build your confidence and the skills required to succeed both within the programme and in your future career.

Core Modules for Year One

• Marketing Project
• Marketing Fundamentals
• Services Marketing
• Marketing Research
• Marketing in Context

Optional Modules for Year One

• Brand Management
• Marketing Analytics
• Digital Marketing
• International Marketing

How Will I Be Assessed?

The block programme structure provides plenty of opportunities for you to reflect on your learning and development informally. Short knowledge/skill review activities are built into each module to help you check your progress and improve your approach to learning. This will build your confidence and enhance your approach to formal assessment tasks.

各种正式评估任务提供了以创造性和实用性方式探索概念和模型的机会。这些包括演示、案例研究、报告和考试。您将独立工作，也可以作为团队的一员工作，就像在工作场所一样。

所有正式评估均在每个模块内完成。这可以更深入地巩固和应用专业人员在复杂职能层面工作的基础上成功完成评估任务所需的知识。它还反映了完成任务的实际工作时间表。

What Skills Will I Practise and Develop?

The Learning Outcomes for this Programme describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you.

The Learning Outcomes for this Programme can be found below:

Knowledge & Understanding

On successful completion of the programme you will be able to:

• Demonstrate an in-depth understanding of key marketing concepts.
• Evaluate the principles, theory and applications of marketing.
• Analyse contemporary issues in marketing and their societal impact.
• Evaluate important aspects of marketing contexts.

Intellectual Skills

On successful completion of the programme you will be able to:

• 将营销原则应用于实践
• 分析营销场景并制定基于证据的建议
• 以原创的方式运用知识

Professional Practical Skills

On successful completion of the programme you will be able to:

• 评估理论在实践中的应用，产生可行的解决方案
• 解决应用营销场景的问题
• 以系统和创造性的方式处理复杂问题
• 根据严谨的数据分析复杂问题，并清晰地向专业或非专业受众传达

Transferable/Key Skills

On successful completion of the programme you will be able to demonstrate:

• 通过口头、书面和实践方式有效地传达思想、原则和理论
• 有效地在团队中和个人中工作
• 在应用学习环境中使用数字技术
• 按照一系列的时间表开展工作，以满足项目任务和产出的要求

At Cardiff Business School, you’ll receive a career-changing education from world-leading academics who have different points of view. They’ll challenge your thinking as you consider the world of business from a range of alternative perspectives.

在我们的营销理学硕士课程中，您将受益于我们职业发展团队的知识和专长。他们随时准备寻找活动和机会来帮助您实现未来的愿望。

We’ve developed relationships that range from the largest multinationals to the smallest micro-businesses, and include a wide variety of social enterprises and cooperatives. We use these networks to deliver value for our students through:

• Real-world case studies and insights
• Collaboration with our Public Value Entrepreneurs in Residence
• Guest lectures
• Field trips and workshops

This wide-ranging and varied learning experience will help enhance your career and demonstrate how you can make a difference along the way.

该项目将为营销事业提供新的机会，补充您在第一个学位中获得的技能和知识。营销理学硕士课程通过互补的专业知识和与该领域其他候选人的差异化，为学生在自己的学科领域提供进步。

我将如何接受教导？

市场营销理学硕士课程采用主动学习方法。我们认为，有效的学习基于两点：你参与各种不同的体验，以及你理解这些体验的方式，无论是个人体验还是与他人一起体验。

因此，每个学习部分都包括各种活动，如案例研究、视频、小团队挑战、角色扮演、公司访问和行业演讲，所有这些活动旨在介绍新想法并加深您的理解。

我们将帮助您提高在您的第一学位中所学的高阶反射技巧，包括观察，分析和综合，以确保您能够对这些经历发展出全面的见解和清晰的结论。

我们还将支持您与其他学生合作，反思您现有的知识和技能。与他人分享您的理解也很重要，协作学习将使您能够在各种情况下对营销的本质产生新的见解。我们将鼓励您在不同的团队中合作，考虑各种不同的理解和实践。

尝试新知识也很重要。您将在每个学习模块中嵌入的实际任务以及正式的课程活动中整合和应用新的理解以及新的营销技能。

除评估模块外，一系列计划级别的活动还支持技能发展和对当代营销现实的进一步解释。