EU Business School
MBA in International Marketing
期间
1 Years
语言
英语
步伐
全职, 兼职
报名截止日期
Request application deadline
最早开始日期
Oct 2024
学费
EUR 21,900 / per year *
学习形式
远程教育, 在校园
* Barcelona and Munich tuition fee. For Geneva tuition is CHF 39,750 per year. Online tuition is €18,300 per year
介绍
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The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides a framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising, and media to prepare you for a career in international marketing.
- Duration: Three semesters/one year (90 credits)
- Locations: Barcelona, Geneva, Munich, Online
- Teaching Language: English
- Starting dates: October/January/March
- Admission: Year-round
Degree Awarded
- For students studying on our Barcelona and Switzerland campuses, a state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.
- An EU Business School Switzerland private and internationally accredited MBA degree.
画廊
招生
课程
国际市场营销计划课程的样本:
- 销售管理
- 数字营销策略
- 广告媒体
计划成果
积分:90 ECTS
授予学位
- 由西班牙穆尔西亚圣安东尼奥天主教大学 (UCAM) 授予的大学特定硕士学位 (título propio)。
- 瑞士EU Business School的高级研究证书。
学习成果
毕业生在离开该项目时获得了成为国际营销领域有效参与者所需的所有工具。学生还将:
- 探索公司如何充分利用其投资;从管理数据到通信。
- 应用增强沟通和效率的关键原则。
- 分析人力资源管理的职能并探讨其战略重要性。
- 分析并创建另类投资项目。
奖学金和资助
有多种奖学金可供选择。请查看学院网站了解更多信息。
课程学费
工作机会
完成此专业的学生追求以下职业:
- 营销咨询
- 广告
- 媒体
- 品牌管理
程序交付
课程时长:三个学期(全日制)或六个学期(兼职)
每个校区,一般来说,学期开始于每年的十月、一月和三月