London School of Planning and Management
Msc Strategic Marketing
London, 英国
理学硕士
期间
18 个月
语言
英语
步伐
全职
报名截止日期
最早开始日期
学习形式
远程教育
Gain insights into the world of marketing, with its ethical and societal implications.
You’ll study core marketing areas in-depth, including market research, buyer behaviour, branding and analytics.
You also cover the principles of design, creativity and innovation as well as global marketing management. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.
Key facts
- Fully recognized and globally accepted Degree.
- Our Course is most relevant and designed as per the needs and requirements of today businesses world over.
- With the advantage of studying on the job, anytime and anywhere, you get cost advantage and same degree which is given to full time students at the university campus.
- Easy and affordable payment plans
Why choose this LSPM?
- Your qualification is recognized and accepted world over.
- Our curriculum helps you to develop critical thinking, exceptional management knowledge and cultural awareness.
- Experience online-time study like never before with our purpose built smart learning tools which gives you advantage of studying anytime and anywhere.
- Be part of an elite cohort of talented business students, and develop a valuable and influential global network using LSPM online community.
战略营销理学硕士课程由6个必修科目和分散工作组成,总计180个学分。
强制性单位
第一阶段(7级文凭阶段-120学分)
- 当代问题与营销原理(20学分)
- 消费者行为与市场传播(20学分)
- 数字和社交媒体营销(20学分)
- 当代挑战与战略营销(20学分)
- 战略品牌管理(20学分)
- 市场研究项目(20学分)
[阶段1的成功完成导致进入阶段2]
第二阶段(大学阶段)
- 论文项目
[第二阶段的成功完成导致大学授予学位]
评估与验证
资格机构内的所有单位均由授标机构进行内部评估和外部验证。根据所有指定学习成果的完成情况,对资格进行参考。
要获得一个单元的“及格”,学习者必须提供证据证明他们已达到所有学习成果并符合所有评估标准规定的标准。
该计划的目标是为学习者提供营销和品牌推广方面的技能和理解,这些技能和理解与良好的战略决策相一致,以保持组织的竞争优势。
学习者通过使用实时活动的营销、品牌消费者行为和数字通信管理和实践的综合理论方法来获取知识。
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