国际艺术与文化管理硕士
Rome, 意大利
文学硕士
期间
12 个月
语言
英语
步伐
全职
报名截止日期
最早开始日期
Apr 2026
学费
EUR 8,900 *
学习形式
在校园
* 奖学金高达25％
艺术与文化管理硕士课程旨在培养管理和领导创意组织、文化活动和艺术产品的管理关键能力，传播有影响力的文化品牌，并成为全球艺术和文化产业中创新、富有创造力和负责任的领导者。
国际艺术与文化管理硕士概述
艺术与文化管理硕士旨在培养在艺术与文化国际领域担任管理职务的管理人员&专业人士。艺术与文化管理硕士旨在介绍和发展对文化管理的概念、原则、工具和技术的理解，并强调如何处理文化和艺术领域的当前问题。
硕士课程为该领域的公司和专业人士提供了良好的接触机会。学生将通过体验式方式，例如公司参观，以及与艺术界专业人士（例如 、罗马歌剧院、国家现代美术馆、MAXXI 博物馆等）一起讲座。
通过四大支柱塑造你的职业道路：
与企业的真实联系
由公司合作伙伴组成的国际网络通过商业实践实验室、公司参观、课堂练习和专属讲师，帮助年轻和资深专业人士建立职业生涯，并为 RBS 创造最佳的学习体验。
国际性
罗马商学院是意大利最国际化的商学院，得益于我们的国际师资队伍、在硅谷、巴塞罗那、巴黎、罗马和托斯卡纳的独家训练营以及班级的混合种族，我们的学生能够沉浸在一个激励的环境中。
专业影响力
我们的更高目标是培养管理者和领导者。为此，我们围绕学生的职业和个人成长来打造硕士课程，提供不同的服务和体验，例如我们的职业服务、多场公司会议、公司跟踪、个人辅导课程和软技能计划。
更高的目标
秉承我们的座右铭“更好的管理者，更好的世界”，我们硕士课程的整个部分完全致力于商业的更高目标、企业社会责任以及创造可持续的商业方法和思维方式
为什么选择我们的国际艺术与文化管理硕士？
职业影响
就业率达 98%，超过 70% 的学生在完成硕士课程后六个月内找到新工作，超过 50% 的学生在完成硕士课程前找到新工作。他们在艺术&文化领域的知名公司工作，例如古根海姆、Gruppo Jobel、罗马歌剧院、Galleria Cosmo 和列奥纳多达芬奇博物馆体验。
企业在行动
在实践实验室度过 12 小时，在这里，理论概念将付诸实践，参与者通过体验进行学习。您将发起筹款活动，体验博物馆馆长的职责，学习如何购买展品，并安排文物的修复。由 MAXXI 博物馆提供支持。
实践导向学习
沉浸在 CONNEXION 艺术节的动态世界中，释放您在活动管理方面的潜力。CONNEXION 艺术节是苏格兰皇家银行与罗马音乐基金会合作举办的一场盛大的艺术庆典，地点是标志性的罗马音乐公园礼堂，欧洲最大的艺术场所。我们的体验式模块将您的学习提升到一个新的水平，您将在历史悠久的罗马歌剧院（一座自 1880 年以来一直运营的文化瑰宝）亲身掌握剧院管理的艺术。提升您的技能并获得宝贵的实践经验。
公司访问
深入了解 Galleria Nazionale、MAXXI 和罗马歌剧院等公司的日常运作方式。您将有机会与从事艺术和文化工作的经理会面并向他们学习，此外还能见证课程中学到的概念如何应用于现实世界。
Eduniversal 排名
该硕士课程在Eduniversal Rankings 的全球文化管理/创意产业管理专业中位列前 50 名。
根据候选人的个人资料、经验和已证实的动机，候选人可能会获得奖学金以部分支付参与费用。 Rome Business School为最优秀的候选人提供 8 种不同类型的奖学金。这些部分经济对冲可以包括 6 个月的无息融资。
- Early Bird Enrollment Scholarship
- Study in Italy Initiative Scholarship
- Lifelong Learning Scholarship
- Academic Excellence Scholarship
- Executive Women Grant
- Entrepreneurial Grant
- Better Managers for a Better World
- Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
The program employs a highly qualified faculty of arts and cultural professionals, academic experts, and advisors who will share their vast experience and provide quality education. Students will be immersed in a stimulating and interactive learning environment that will foster the development of their professional skills.
During the master’s program, students will also have the opportunity to participate in hands-on workshops, and tours of museums and cultural institutions, and collaborate on group projects that reflect real challenges in the field. This will enable them to apply the knowledge gained in the classroom and develop practical skills that are fundamental to arts and culture management.
5% Start with Managerial Core
Develop core managerial skills to strengthen: communication, management, and art market skills
During the first module of the International Master in Arts and Culture Management, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35% Get Into Focusing and Specializing
Sharpen your leadership potential by leading cultural & creative industries & cultural institutions
During the second module of the International Master in Arts and Culture Management, students will learn how to:
- The Art of Managing International Arts & Culture:
- Arts and Culture Management in the Global Era
- Social & Economic Impact of the Arts & Culture
- Management of Cultural and Creative Industries:
- Elements of Cultural Heritage Management Powered by UNESCO
- Principles of Music Industry and Artist Management
- Filming industry: from the Idea to Production
- Publishing Industry Management
- Commercial Arts-Adv & Design Industry Management
- Web Series Management in the Digital Age
- Management of Cultural Institutions:
- Cultural Event Management
- Museum Management
- Theater Management
- Principles of Performing Arts Consultancy
- Entrepreneurship in the Arts:
- Art Galleries Management
- Principles of Visual Arts Consultancy
- Creative Entrepreneurship
10% Being an innovative and responsible leader
Creative entrepreneurship, digital crypto art & new tendencies
During the third module of the International Master in Arts and Culture Management, students will learn how to:
- Legal and Economic Perspectives of Arts & Culture:
- Introduction to Business and the Law of Arts
- Get into Fundraising and Crowdfunding in the Arts
- Innovation & Creativity in the Arts:
- Arts Markets: New trends and tendencies
- Digital, Crypto, and AI Arts
- Education, Digital Technology, Meta Design and Arts
- Better Managers for a Better World: Corporate Social Responsibility
10% Electives
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15% Business in Action
Practice Lab | In partnership with
Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by MAXXI managers who will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by MAXXI managers with whom you will create a strategy to guide customers through the customer’s journey of MAXXI.
5%Global Trends Lab
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
20% Captstone Project
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.
- Identify the tools and techniques involved in a successful cultural management strategy.
- 培养管理有效文化组织的工具和技术的广泛技能。
- Apply management skills and concepts when writing a business plan for cultural companies.
- Analyse qualitative and quantitative data from cultural and creative industries for market research.
- 评估业务计划与组织战略和国际竞争环境的一致性。
Throughout your International Master in Arts and Culture Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Artistic Curator
- Cultural Manager
- Event Planner
- Project Manager in artistic and cultural organizations
- Creative Director
- Gallery Manager
- Cultural Mediator
- Head of Cultural Events
- Fundraising expert for Cultural Organisations
Our Art and Culture students have a deep passion for the arts and are fully aware of the skills and knowledge necessary to become professionals in the worlds of arts and culture. The master will equip professionals with analytical and managerial tools expected to help them design effective management strategies while organizing cultural events and managing cultural institutions, galleries, theaters, and museums.