University of Lincoln

市场营销与广告学士（荣誉）

我们的网络研讨会、学科大师班、问答环节和学生小组讨论是了解University of Lincoln生活和学习的好方法。

第一年

• 商业环境（微观）
• 商业数据分析
• 非专业人士的财务
• 广告和数字简介
• 组织行为
• 市场营销原理
• 专业发展
• 营销专业人士

第二年

• 广告流程
• 消费者行为
• 开发广告
• 道德、可持续发展和责任
• 国际营商环境
• 数字时代的营销传播
• 服务营销和关系策略
• 战略营销规划

第三年

• 企业声誉和公关
• 通过广告发展品牌
• 数字营销和电子商务
• 全球营销策略
• 广告媒体策划

How You Study

Key aspects of the industry are explored and debated as students move from a general business, marketing, and advertising grounding in year one to more specialist modules in years two and three. The focus is on building marketing and advertising competencies, such as creativity, problem-solving, oral and written presentation, and persuasive communication.

In the first year, you are introduced to the foundations of marketing, advertising and general business, including examining organisational behaviour and understanding business data.

In the second year, the course builds on these foundations exploring concepts and processes such as strategic marketing planning and the application of advertising and marketing. In the final year, modules explore specific areas of marketing, media, branding, and advertising, alongside an independent project where you can choose to focus within the field of advertising and/or marketing.

我们最近的一些毕业生已经在亚马逊、Asos、Next、Center Parcs 和 Joules 担任营销职务，而其他人则进入营销和数字营销机构，包括尼尔森和 Twitter 等大公司。毕业生还曾在 Ogilvy 和 VCCP 等组织中担任广告代理职务。