The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

通过对组织目标及其成功的战略应用的了解，日内瓦韦伯斯特大学的 MBA 课程向学生传授开发和实施创造价值的想法和解决方案所需的商业能力，同时培养实现职业抱负所需的个人技能。