The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

产品和服务的营销是任何业务的重要方面。在当今瞬息万变的商业环境中，有效交付公司的产品是成功的关键。该计划提供了从国际角度了解市场，竞争对手，产品组合和消费者行为的框架。学生将了解数字营销策略，广告和媒体的最新发展，为他们从事国际营销职业做准备。