5 市场营销课程 工商管理硕士 (MBA) Degree Programs in 法国

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

奢侈品管理与营销MBA课程旨在为学生提供奢侈品管理与营销概念、技术、个人发展和智力开放之间的平衡教学。

全日制 MBA 课程在充满活力的国际大都市巴黎授课，为期一年，是与企业合作伙伴一起进行的强化学习和实践应用课程。AMBA 和 AACB 认证。为了成功完成 MBA 课程，您将通过核心课程、实验室沉浸式学习和顶点项目与才华横溢的学者交流。这些不同的学习方式将使您能够创造新的变革愿景，获得领导高绩效团队的情商，并培养您的创业精神，以预测变革并领导任何公司的数字化转型。在欧洲首屈一指的快速发展的商业中心巴黎开设 MBA 课堂，将为您提供国际背景下无与伦比的机会。

在这堆不断增加的数据中，并且前所未有地专注于营销策略，公司正大量转向识别“客户的声音”。 ESDST 营销分析 MBA 为理解和处理营销数据所涉及的复杂性以揭示洞察力铺平了道路。本课程将使毕业生准备好通过展示数据驱动的见解来支持业务战略，从而立即产生影响。该课程旨在将营销研究方法的专业教育与分析技术相结合，从而使其成为一个可以大步走的完整课程。该计划对具有营销行业先验知识的人和新进入者同样有益，因为它在应用相关数据分析之前彻底触及营销行业的底线和天花板。