80 营销学 理学硕士 Degree Programs

在索尔福德，我们通过四个核心模块整合了营销理论和实践，以使您对商业和非商业领域的营销都具有批判性的理解。我们已获得英国特许营销学会（CIM）的认可和认可，这意味着作为毕业生，您将有资格直接进入CIM的专业研究生文凭，但前提是您还拥有适当的高级营销管理经验。本课程将为您提供在当今严峻的全球经济中取得成功所需的最新营销知识和技能。在您与我们在一起的时间里，您将检查消费者非常希望获得的产品和服务，同时在搜索和社交媒体营销中运行真实的活动，以建立适当的定价和展示方式。这是一个具有高度实用性的研究型程序。完成课程后，您将处于有利的地位，可以利用各种管理职业机会。

凭借此硕士学位，您可以提升现有本科学位的价值，脱颖而出。作为营销和数字战略理学硕士课程的一部分，您将：发展现代数字营销知识的专业基础，并有信心将其应用于广泛的环境中

以创造力为核心，将营销知识与先进的管理和分析技能相结合的战略性创新课程

MSc in Management of the Flavor & Fragrance Industry. Dive into the heart of an industry that's not just about scents and flavors, but a symphony of science, creativity, and sustainability. Our Master of Science program, nestled in the picturesque French Riviera, offers you a gateway to one of the most dynamic and rapidly evolving industries globally.

MSc in Economics and Business with a Specialisation in Marketing of our academic master's program focuses on three pivotal areas (marketing management, customer experience, and customer insights), forging a Pathway that is different from other marketing programs. Our specialization in these areas arises from the fundamental recognition that the relationship among them serves as the cornerstone for achieving and sustaining a strong market presence. Therefore, we hone in on these areas with a razor-sharp focus.

MSc in Economics and Business with a Specialisation in Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics, and statistics in such a way that the potential of Big Data and AI can be used successfully to create greater value for consumers and firms. It offers our students a thorough understanding and knowledge of a wide range of techniques that can all handle the large and heterogeneous data sources that are prevalent in many modern business settings.

Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area by choosing one of the specialist Pathways. This Master’s in marketing also provides you with the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market.

You will be prepared for challenges related to the development of international business and marketing strategies in light of global megatrends, strategic partnerships, and marketing channels and therewith for positions in many functional areas around the world.

Organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enables you to become such a leading manager in organizations and thus provides excellent job opportunities.

营销活动和技能随着我们不断变化的世界而发展。出现了新的趋势，例如道德消费主义、归属感和更负责任的营销。为了迎接这些新机遇，营销课程是与组成 KEDGE 商学院生态系统的教师研究员和公司团队合作设计的。该理学硕士 (MSc) 课程以全球创新的方式提供 4 个可供选择的专业方向。这些课程与知名公司共同打造，符合招聘人员的期望。证据是：90% 的学生在毕业后 6 个月内就被录用。

Yeshiva University卡茨学院数字营销和媒体硕士课程为学生在这些行业的职业生涯做好准备，该计划来自媒体和设计，通信，社会科学和信息系统领域。学生将完成一个基于项目的课程，旨在培养战略思想家，实干家，最重要的是，明天的营销人员。