21 奢侈品营销 Degree Programs

时尚和奢侈品营销与传播管理终身培训硕士是一门专门课程，旨在将您培训为时尚和奢侈品行业的传播和营销专业人士。您将学习针对实际应用的当前内容，无论是在品牌的传播和营销部门还是在专业传播机构。该硕士学位为您提供了对该品牌及其在时尚和奢侈品领域的战略重要性的深入洞察和最新研究。

奢侈品营销&品牌管理理学硕士旨在培养在奢侈品和品牌领域从事职业所需的技能。 学生 Rennes School of Business 将能够在不同的奢侈品领域实施有效的策略并开发创新的产品和服务。 他们还将学习如何创新和管理品牌，以便在国际环境中以负责任的方式有效实现其业务目标。

本课程是为希望了解奢侈品牌的营销策略并希望掌握动态且独特的奢侈品行业的工具和策略的学生而开设的。本课程旨在为学生提供有关奢侈品品牌经理面临的实际问题的最新知识和实用见解。

时尚和奢侈品品牌与营销硕士提供数字技能和管理专业知识，以在这个充满活力的行业中取得成功。该课程通过研究数字营销和传播策略以及新零售和媒体渠道的影响，探讨国际时尚和奢侈品管理、营销和品牌的关键方面。

欧亚奢侈品营销理学硕士学位可让您获得在世界最负盛名的奢侈品公司和品牌就业所需的专业知识和多元文化技能。

Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry.

巴黎……在世界上游客最多的首都，深入了解一切发生的地方，从艺术到时尚、奢侈品和设计。花一周或一个月的时间，来看看有什么新东西，深入了解奢侈品行业。 \n\n EIML Paris 为国际学生提供机会，让他们掌握基础知识并认识到奢侈品首先是一门独特的技术、产品和服务艺术，需要对品质有深刻的认识。得益于我们高质量的培训课程，您的技能和能力在理解奢侈品行业的具体规范和语言方面将得到提升。

奢侈品管理与营销MBA课程旨在为学生提供奢侈品管理与营销概念、技术、个人发展和智力开放之间的平衡教学。

预计到2028年全球豪华酒店市场将超过2300亿美元，表明豪华酒店市场呈上升趋势。预计亚太地区将成为全球该领域增长最快的地区。香港位于蓬勃发展的亚太地区的中心，最适合提供奢华体验管理研究生教育，从而培养合格的专业人士，以满足该市场的强劲需求。

新的时尚传播与奢侈品战略英语硕士学位课程为期两年，旨在培养真正的国际人才，提供高度专业的培训，以充分了解全球时尚和奢侈品行业的传播动态。课程包括两个主要学习领域：全球趋势和奢侈品战略。

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

与 MBS 的核心价值观以及向更可持续的世界的过渡相一致，该专业旨在培养和培训未来负责任的奢侈品营销领导者。法国是著名奢侈品牌（如爱马仕、路易威登、迪奥和香奈儿）的故乡，而蒙彼利埃地区在旅游、酒店、葡萄酒和美食方面有着丰富的传统，在法国学习奢侈品营销是一个不错的选择。渴望更多地了解法国的卓越品质和“精湛技艺”，以及如何在可持续发展的世界中营销奢侈品。

MA Luxury Brand Management 为您提供在奢侈品和体验式奢侈品行业工作的管理、创业、营销和专业技能。

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.