13 全球营销 硕士 Degree Programs

在当今的商业环境中，有效的项目管理（PM）是成功不可或缺的影响因素。 此外，规划、风险管理、质量管理和沟通管理等与采购经理相关的技能对于控制日益复杂的项目至关重要，这些项目使顶级组织能够在全球市场上保持竞争力。

我们的全球 MBA 课程旨在培养专业人士在国际环境中的领导能力。该课程将为您提供管理学科各个方面的知识和技能，包括人员管理、战略发展以及财务决策和控制。

全球营销课程以意大利语授课，旨在让学生掌握营销（消费者/零售营销、贸易营销和 B2B 营销）、会计、欧盟法律和通信法等各个领域的专业知识。学生还将学习营销统计学和产业经济学的高级课程。

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

您是否对世界经济全球化带来的跨文化挑战感兴趣？您是否有兴趣在出口行业工作，或者您是否愿意出国并至少过几年国际生活？奥地利的出口经济已成功在许多领域树立了国际标准，特别是在工业厂房、机械和技术产品方面……

This unique program prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.

全球市场营销管理硕士课程旨在通过开发，为关键管理人员，高级管理人员，高管，企业家和其他专业人员提供全球营销职业生涯的帮助。

这个为期两年的计划重点关注全球市场背景下的经济政策。其主要目标是为学生提供坚实的经济学基础，了解经济政策过程，并为他们提供评估宏观和微观层面经济政策的分析能力。

The Master’s in Global Hospitality Management at Schellhammer Business School builds on our years of dedication to the business world and adds a strong specialisation to the core fields of Hospitality. Students on this Master’s programme will delve into the Global Hospitality Management essentials, including Rooms Division & Operational Management, Food & Beverage Administration as well as Tourism Marketing, without losing sight of the challenges of Sustainability in the Tourism sector and the core knowledge about the Architecture of the Mind and Consumer Behaviour. With a strong focus on developing strong creative, critical and analytical thinking skills the Master in Global Hospitality Management at Schellhammer Business School provides a stepstone to a career with highest responsibilities in the Hospitality Industry on a global scale. Whether you are looking to enhance your skills and move your career to the next level with an outlook towards the upcoming decades or keen on boosting yourself to start your own hospitality business, this is a Master programme that covers all the options.

全球营销硕士 罗马商学院全球营销硕士课程让您成为所有关键营销工具、任务和变量的专家。旨在让未来的全球领导者掌握战略思维和规划、数据驱动决策、新营销技术和未来趋势方面的知识。

罗汉普顿全球营销理学硕士课程为您提供当代营销理论和实践的基本专业知识，为您提供成功所需的战略和运营营销技能。