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新媒体和营销传播硕士

Bologna Business School
项目概述
1 年
全职
Master Degree(硕士学位项目)
14,800 EUR
开学时间
Bologna
14,800 EUR
九月 2020

Bologna
14,800 EUR
九月 2021

Bologna
14,800 EUR
九月 2022
Master in New Media and Marketing Communication

新媒体和营销传播硕士说明

新媒体和营销传播硕士课程是对通信领域快速变革的回应,提供有关数字通信的最新技能和工具。通过建立专注于创建,管理和绩效分析的坚实营销基础在社交媒体内容方面,该课程允许学生发展解释公司需求的能力,并将其转化为有效的内容和沟通计划。这种类型的培训 - 灵活且不断发展 - 旨在鼓励学生反思数字媒体的未来由于在教育背景和地理来源方面与不同阶层的不断讨论,以及由学者,经理和一些部门领先的企业家组成的学院。

该计划完全采用英语,包括两个基于课堂的学期,最后是实习。该课程交替范例,小组工作,研讨会和公司项目,旨在教学生数字时代的关键概念:倾听,分享,参与。

想了解更多关于新媒体和营销传播硕士的信息,您可以通过页面下方的联系学校直接向学校提问。

入学要求

学士学位和英语流利程度


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节目内容

  • Communication And Storytelling
  • Content Marketing Laboratory
  • Corporate Communication
  • CRM And Marketing Research
  • Cross-Cultural Management
  • Digital Interactive Marketing
  • Digital Platforms Laboratory
  • Digital Strategy
  • Industry Structure Of Digital Communication
  • Marketing
  • Personal Branding
  • Sales And Trade Marketing
  • Search Marketing
  • Strategic Accounting

奖学金和资金

There are scholarships of 6,000 euros and scholarships of 4,000 euros. All applicants will be considered for a scholarship – no specific application is required. The scholarships are awarded over the course of every round of selection and if you have performed well enough to merit one of them, you will be informed at the moment of admission.

For more information about the scholarship please visit university website.

联系学校

Want to now more about this institute and its programs? Fill out the following form and we'll pass it on directly to a representative from the school, who will respond to your inquiry.

By submitting your inquiry you consent to the processing of your personal data in order to receive advertisement, product and services promotion. To proceed you must accept Bologna Business School's Privacy Policy.

Bologna Business School

Bologna Business School - University of Bologna

博洛尼亚商学院

BBS是博洛尼亚大学的商学院,这是西方世界上最古老的大学 BBS是欧洲最具创新性的商学院之一,是意大利最负盛名的机构之一。跨学科的视野,行业整合和国际化是学校理念的关键支柱,该理念旨在为学生提供适当的技能,以充满信心,知识和成功动力来面对瞬息万变的复杂经济环境。 学院与行业领先的公司合作,为他们提供杰出的管理人员以及高质量和量身定制的课程。 BBS社区是一个由学生,校友,教职员工,管理人员组成的家庭,拥有由500多家国内外公司组成的广泛业务网络。每年有600多名学生来自世界各地,来自不同的学术和专业背景。 BBS系有300多名国内外讲师,学者以及管理人员和顾问。...


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Bologna Business School联系信息

Bologna Business School

Villa Guastavillani - Via degli Scalini, 18
40136 Bologna
Italy

 显示电话号码
www.bbs.unibo.eu

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Want to now more about this institute and its programs? Fill out the following form and we'll pass it on directly to a representative from the school, who will respond to your inquiry.

By submitting your inquiry you consent to the processing of your personal data in order to receive advertisement, product and services promotion. To proceed you must accept Bologna Business School's Privacy Policy.

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