13 市场营销课程 Degree Programs in 瑞典

我们明白，传统的商业实践需要不断发展，以应对当今世界的挑战。市场营销理学硕士旨在为您提供知识、技能和思维方式，让您在快速变化的市场环境中脱颖而出，同时促进可持续的商业实践。

This programme will provide academic tools to understand the symbolic nature of fashion and textiles as multidisciplinary and multifaceted phenomena, with a special focus on sustainability. Fashion is one of the most complex and fascinating areas of both research and social life, which encompasses trends and the fashion cycle, the fashion system, as well as perspectives on branding, consumer behaviour and consumption. These issues increasingly require considering the economic, social, and environmental impacts of the sector globally, which are also important areas of research throughout the Swedish School of Textiles.

欧洲管理发展基金会认可的硕士在国际市场营销提供了学生，不仅与国际市场营销的理论知识，而且也将有助于开发所需的内部和跨国集团之间的成功合作的技能。

该计划为来自世界各地的学生提供了发展其分析思维和营销专业知识的机会。研究的主要领域是企业管理，专门研究市场营销。

该课程旨在为学生提供独立和发展性工作所需的知识、技能和理解，以完成以营销为导向的任务。教育主要包括营销领域的各种课程，例如品牌、产品开发和体验经济，旨在为消费者和组织创造价值。

攻读市场营销理学硕士课程将使您在快速发展的世界中占据竞争优势。通过学习市场营销，您将学习如何收集、分析和理解不同市场环境下客户行为的信息和见解。您还将获得基于对客户和市场的理解来制定和管理公司/组织的战略、业务模式、产品和服务开发以及营销沟通所需的技能。

Do you want to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation? Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. The initial fifteen weeks of the programme are organised into two tracks. When applying to this programme, you must also select which track you want to follow, either a more management-oriented perspective or a perspective that puts an emphasis on consumer and cultural aspects.

学习市场营销和管理理学硕士课程将使您在快速发展的世界中拥有竞争优势。学习市场营销和管理，您将学习如何收集、分析和理解市场信息，以及如何根据市场洞察力领导组织。您还将获得制定和管理业务战略、业务模式、产品和服务开发以及市场沟通所需的技能。