Aspira University College

Master in Sports Management

Who Is The Study Program Intended For?

Graduate study (Master) of Sports Management is the first and only such study program in Croatia. It is intended for the professionals who already work in sports, and want to advance their career, as well as those who want to achieve successful careers in the sports and sports industry. Nowadays, sports in the EU generates several hundred million euros, which is approximately 4% GDP of the European Union and provides jobs for 15 million people, or 5.4% of the workforce. In Croatia, there are great requirements for highly educated professionals in the area of sports management due to the fact that managers in sports organizations, i.e., those who work in the sports industry are usually not formally educated for managing specific business processes in the area of sports. Without educated sports managers, sports organizations cannot be recognized in the sports market, and thus suffer enormous losses. Furthermore, non-profit sports organizations, such as sports associations, federations, local and state departments for sports, have realized that they can no longer function without modern and efficient management.