ESDES Lyon Business School

MSc Sustainable Tourism and Event Management

The MSc Sustainable Tourism and Event Management provides strategic visions of ESG-focused practices and enables students to generate sustainable solutions, whilst combatting the environmental and societal challenges faced by the tourism and events industries. Students will be thoroughly versed in socio-economic impacts, sustainability-based marketing, and management along with ideal practices for the planning of deliverables in these sectors.

The 13-month program will be based in Esdes Business School’s campus in Annecy and students will also benefit from 2 field trips to enhance their learning experience. At the end of the course, students will have acquired the necessary skills to determine the best impactful initiatives for working in the Hospitality sector.

Objectives

At the end of the program, students will be able to:

• Construct a sustainable strategy for both tourism and event management
• Develop and manage commercial offerings that integrate ESG factors
• Ensure a qualitative approach to the management of sustainable destinations and events
• Guarantee the conception, delivery, and optimization of sustainable events
• Oversee business performance in sustainable destinations

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