IED – Istituto Europeo di Design Barcelona

Summer Course in Service Design for Innovation

每天，从我们醒来的那一刻到我们入睡的那一刻，我们都是各种服务的活跃用户：当我们去办公室、学校、超市甚至医院时。很多时候，我们不得不面对这样一个事实：这些服务的设计并没有考虑到用户：你！服务设计是一种成熟且成功的创新方法，有助于为像你这样的人创造令人兴奋且有意义的体验。

In the past decades, Innovation and Design were focused mainly on products. Today, in an economy driven by information technology and intangible goods, the service is the product. Being able to create useful and desirable services becomes the fundamental skill for companies and organizations in order to innovate.

服务设计的价值在于开发之前不存在的创新解决方案，或使现有服务在可取性和效率方面显著改善。服务设计创造价值，因为它在于设计人们需要和渴望的东西。