3 管理课程 文学学士 Degree Programs in 香港

This Programme offers a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and international events management.

The rapid development of the sports and recreation industry in Hong Kong has created a strong demand for related professionals. This programme aims to provide students with a rigorous and intellectual programme of study who wish to pursue or further advance their careers in the cognate areas of sports coaching, sports therapy, or recreation management. Through high-quality education and training which emphasise both theoretical and practical knowledge, as well as professional skills, and working experience from Work-Integrated Learning, graduates will be professionally and/or clinically competent in their disciplines. Students will specialise in one of the three specialisations: (1) sports coaching, (2) sports therapy, and (3) recreation management, in order to develop their professional competence.

This programme aims to nurture a new generation of professionals for the rapidly developing hotel sector in Hong Kong as well as in the region. In order to equip students with strong theory and practical knowledge and skills in hotel operations management, a broad range of hotel topics including food & beverage management, front office and housekeeping management, hotel revenue management, and staff development and training will be covered in the programme.