22 数字化营销 学士 Degree Programs in 北美

在在线数字营销学位课程中，您将建立研究和分析基础，为您的营销策略提供信息。然后，您将通过与客户合作制定全面的整合营销计划来获得实践经验。您还将准备获得多项在线数字营销认证。

视觉信息已经成为商业界与公众沟通交流的主要语言，商业界利用视觉信息向公众传输其产品和服务的信息与理念。 无论是作为创意娱乐的元素、广告或品牌的一部份，或是作为定义新一波网页内容的设计元素，定位正确和吸引眼球的图像可以传达无限多样的想法和信息。

Our marketing major with a Bachelor of Science in Business (BSB) degree program is designed for anyone who’s ever watched a clever or catchy TV commercial or engaged with a brilliant ad campaign and thought, “I’d like to do that.”

我们的企业和创业社区需要在各个领域具有专业知识的熟练营销专业人员。通过磨练您在创新、营销分析、数字营销和营销传播领域的技能来满足需求。

As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization. In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.

Hodges 的现代营销计划为您提供营销和数字设计培训，并结合扎实的商业基础课程，旨在让您为获得高回报的营销职位做好准备。了解基于研究的营销理论与广泛的创意和数字设计技能发展相结合的实际应用。