ESEI International Business School Barcelona
数字营销策略和技术
Online
课程
期间
7 周
语言
英语
步伐
全职, 兼职
报名截止日期
最早开始日期
学费
EUR 630
学习形式
远程教育
深入了解如何利用数字工具实现公司目标。探索社交媒体、电子邮件营销、SEO/SEM、应用程序和自动化。装备自己以创建有影响力的活动并在当今的竞争环境中推动增长。立即加入我们的变革课程！
需要知道
- 开始日期 – 任何时间
- 建议持续时间 - 7 周
- 语言 - 100％英语教学
- 学习模式——自主学习——100%在线
- 形式——预先录制、在线测试和评估
- 认证 – 专业认证（成就证书）
成就证书奖励证书
ESEI 成就证书是 ESEI 国际商学院向完成特定课程或培训计划的个人颁发的正式认可证书。该证书表明获奖者对该主题的奉献、努力和熟练程度，认可他们对卓越的承诺以及在学习期间获得的高级技能。它是提升职业前景和展示该领域专业知识的宝贵凭证。
评估数字工具
评估现有的各种数字营销技术及其对不同组织目标和环境的适用性。
战略整合
深入了解如何战略性地整合数字营销工具以符合公司的长期使命和目标。
有效利用社交媒体
分析并制定利用社交媒体平台吸引目标受众并提高品牌知名度的有效策略。
卓越的电子邮件营销
创建有针对性的、引人注目的电子邮件营销活动，引起受众的共鸣，提高客户参与度和忠诚度。
应用程序和自动化策略
探索应用程序和营销自动化的潜力，以简化流程、增强用户体验和推动转化。
Strategic Planning
制定符合公司整体业务目标的全面数字营销策略并利用各种数字工具的优势。
Assessment
Project-Based Learning Methodology at ESEI
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The Advantages of Project-Based Learning
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles as employees or business owners, showcasing their hands-on experience and skills.
Project Format and Teacher Involvement
Project formats vary and are at the discretion of the instructor. Projects can be case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Assessment Criteria
- Group Project Submission (40%)
- Individual Project Submission (20%)
- Group Presentation of the Project and Q&A (20%)
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of collective and personal efforts in achieving project objectives.
- Class Participation (20%)
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.