ESEI International Business School Barcelona
Analytics（分析）
Online
课程
期间
7 周
语言
英语
步伐
全职, 兼职
报名截止日期
最早开始日期
学费
EUR 630
学习形式
远程教育
本高级课程深入介绍 Google Analytics，教您将数据转化为战略见解。获得评估在线营销影响的基本技能，并通过数据驱动的决策推动业务成功。
在当代数字环境中，数据驱动的决策对于任何企业的成功都至关重要。分析模块深入探究 Google Analytics 的世界，让学生掌握利用数据力量并将其转化为战略见解的技能。
需要知道
- 开始日期 – 任何时间
- 建议持续时间 - 7 周
- 语言 - 100％英语教学
- 学习模式——自主学习——100%在线
- 形式——预先录制、在线测试和评估
- 认证 – 专业认证（成就证书）
成就证书奖励证书
ESEI 成就证书是 ESEI 国际商学院向完成特定课程或培训计划的个人颁发的正式认可证书。该证书表明获奖者对该主题的奉献、努力和熟练程度，认可他们对卓越的承诺以及在学习期间获得的高级技能。它是提升职业前景和展示该领域专业知识的宝贵凭证。
全面了解
深入了解 Google Analytics 的功能和特性，从基本跟踪到高级数据分析技术。
Data Interpretation
学会解读各种在线营销活动和计划产生的数据，以便准确衡量它们的有效性。
Performance Measurement
探索衡量和评估在线营销活动对网站流量、用户参与度和转化率的影响的技术。
Strategic Decision-Making
培养将数据洞察转化为战略决策的技能，确保营销工作与总体业务目标保持一致。
Hands-on Experience
通过 Google Analytics 平台上的实践练习、真实案例研究和互动实验课获得实用技能。
定制和配置
了解如何定制 Google Analytics 来跟踪针对不同企业的独特需求的特定指标。
Assessment
Project-Based Learning Methodology at ESEI
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The Advantages of Project-Based Learning
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles as employees or business owners, showcasing their hands-on experience and skills.
Project Format and Teacher Involvement
Project formats vary and are at the discretion of the instructor. Projects can be case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Assessment Criteria
- Group Project Submission (40%)
- Individual Project Submission (20%)
- Group Presentation of the Project and Q&A (20%)
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of collective and personal efforts in achieving project objectives.
- Class Participation (20%)
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.