Independent College

BA (Hons) in Marketing

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The main objectives of this program are the provision of a comprehensive educational framework covering the requirements and operation of all aspects of the marketing and sales functions in business organizations, and the major changes taking place in their theory and practice. An important aim of this program is to provide students with a solid foundation of knowledge and skills to enable them to become effective marketing professionals in this changing environment.

The program seeks to inspire participants with a vision of the possibilities open to a business organization through an informed understanding and effective implementation of the principles of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these.

Another important dimension of the program is the international one. With growing internationalization within a business, it is essential that best practice internationally is recognized and incorporated in an appropriate way into degree programs such as this.

Protection of Enrolled Learners

Independent College has the approval to offer students learner protection insurance. Learner Protection insurance is only in place when each student receives their Insurance Policy.’ Each learner should ensure that they receive a Learner Protection Insurance Policy in their name. Learner Protection insurance is provided by O’Driscoll O’Neil and underwritten by Hiscox Insurance Company Limited. The learner protection policy provides for a refund of fees as specified in the 2012 Act. In some circumstances, it may be possible for a learner to transfer to a similar program in another provider. In such circumstances, the learner may opt to receive the cost of an alternative similar academic program. Transferring to another program is always only a second option. The learner protection insurance policy is governed by s. 65(4)(b) of the 2012 Act.’

Aims & Objectives

Independent College has a history of providing degree programs that appeal to learners and produce graduates that match employer needs. Reviewing the marketing program has afforded me the opportunity to ensure the program will achieve its aims and equally, ensure that those aims match stakeholder needs within a very challenging business and commercial environment.

Following the review process, the overall aims of the BA (Honours) in Marketing were revised as follows:

• To provide learners with knowledge and understanding of the fundamental theories, concepts, and methods of marketing and the interrelationships between marketing and other wider business functions.
• To provide and develop professional competency in the techniques necessary to analyze, a situational audit on the various influences that affect competitive advantage, the ability to plan for the future and create strategies to exploit opportunities and/or defend against threats, implement the same strategies through the mix and be able to assess the success of such strategies in a timely manner.
• To provide and develop the skills necessary to employ a methodical and critical approach to business challenges and to make decisions based on a thorough examination of the various influences in an organisations marketing environment.
• To equip learners with the ability to communicate marketing challenges and solutions in an effective and coherent manner using both written and oral media taking into account ethical business practices, corporate governance, and wider marketing standards.
• To cultivate an appreciation of the evolving marketplace and how changes in technology and consumer behavior will impact the future development of marketing practices.
• To provide learners with the knowledge and foundation to pursue further postgraduate study.
• To provide links with marketing bodies to maximize opportunities for engagement and optimize career development for learners.
• To facilitate the development by the learner of applied skills that are directly complementary and relevant to the workplace.
• To enable the learner to identify, develop, and apply analytical creative problem-solving and research skills.