艺术与文化管理硕士
Lüneburg, 德国
文学硕士
期间
4 个学期
语言
英语
步伐
兼职
报名截止日期
31 May 2026
最早开始日期
Sep 2026
学费
EUR 7,284 / per year *
学习形式
混合
* 60 CP 变体,或 9.284 欧元,90 CP 变体,加上每学期 210 欧元的当前学期贡献
At a Glance
- Degree: Master of Arts (M.A.)
- Credit Points: 2 variants (60 and 90 CP)
- Length of Study: 3 or 4 terms extra-occupational
- Language: English
- Study Places: 40
- Start Date: September
- Application Deadline: May 31
- 项目主管:Sigrid Bekmeier-Feuerhahn 教授、Volker Kirchberg 教授
Developed by the Leuphana Professional School in cooperation with the Goethe-Institut
The Arts and Cultural Management Masters to be run by the Professional School and the Goethe-Institut from 2018 is an innovative new English-language, professional, distance-learning cultural management program that will train cultural professionals from all over the world to deal with transformation processes in the culture sector. Comprehensive international cultural management with a key focus on the interdisciplinary and transdisciplinary combination of cultural and business studies is at the centre of the program. You will look at the risks posed and opportunities offered by current developments such as demographic change, digitisation, and globalisation in relation to cultural institutions, and develop long-term strategies to make your organisation fit for the future.
A Wealth of Choice: the Program to Meet Your Needs
We offer various versions of the Arts and Cultural Management Masters to meet your specific professional development needs. You can take a 4-semester course worth a total of 90 credit points or a 3-semester course worth a total of 60 credit points, and choose from a range of mandatory electives. The curriculum includes a total of three certificates, and you can also study for these individually.
Distance-learning Cultural Management Program With A Focus On International Practice
A key aspect of the Cultural Management Masters is honing your practical skills. That is why case studies and projects in which you develop solutions to real scenarios in global practice are an integral part of the programme. This practical aspect also gives you the opportunity to raise and explore problems from your everyday work. Students are therefore not just learners: you are an expert in your own institutional and cultural environment and share your knowledge of practice with others on the course.
Discussions, group work and interdisciplinary projects further promote the exchange of knowledge, and teaching staff with experience in international roles and experienced culture managers from the Goethe-Institut will provide valuable practical insights.
A Wealth of Cultural Management Expertise for Your Professional Development
The Arts and Cultural Management course is run by the Leuphana Professional School in close collaboration with the Goethe-Institut. The Goethe-Institut is Germany’s global cultural institute and has extensive expertise in the field of cultural management. It has a role both in programme development and in teaching on the Master of Arts in Arts and Cultural Management. This ensures the programme’s strong link to practice, in particular as regards the many different contexts in which cultural management operates globally.
At Whom Is the Online Distance-learning Masters in Arts and Cultural Management Aimed?
The Cultural Management Masters is aimed at candidates with the practical experience from the culture sector, for example as part of organisations or as independent artistic and cultural players; at candidates who want to develop their expertise in cultural management, learn how to deal sustainably with current opportunities and challenges in cultural management, and actively drive forward their careers by building up their academic profile. Applicants should already hold a relevant undergraduate degree and provide proof of proficiency in English.
Study for a Master of Arts in Cultural Management While Working
The distance-learning Arts and Cultural Management (M.A.) course includes a total of two block seminars in Lüneburg but otherwise runs online. This means that you will prepare and review content by working through course material and using online learning tools such as Webinars. Live online sessions will be scheduled in line with students’ time zones so that are all able to take part. This will allow you effectively to combine university with professional life in your home country.
An e-tutor and the programme coordinator will be available to help during the online blocks.
文化管理营销
在文化管理学位课程中,你将学习文化机构的运作方式,以及文化市场中的各类参与者和利益相关者。该课程涵盖了在国际背景下影响应用文化管理的各种因素和环境。你将探索以下问题:
- 社会,政治和文化转型过程
- 管理和财务
- 文化营销;沟通和品牌
- 组织发展
- 受众群体发展
- 国际伙伴关系
- 市场和业务分析
- 接受文化和文化理论
- 法律在文化组织中
- 可持续性和社会责任
- 文化政策
艺术与文化管理硕士课程具有国际视野,为国际文化组织管理领域提供了广阔的职业前景。作为毕业生,您将能够帮助组织应对未来的挑战并制定富有创意的解决方案。
硕士课程面向未来学生
- 具有文化领域的实践经验,例如作为组织的一部分或作为独立的艺术和文化参与者
- 想要发展文化管理专业知识的人
- 想要学习如何可持续地应对文化管理中的当前机遇和挑战
- 希望通过提升学术水平来积极推动职业发展的人
申请人应已拥有相关本科学位并提供英语水平证明。
新的职业前景与文化和管理界面的额外专业知识
跨学科的文化管理硕士学位为您提供了一个机会,让您在文化研究资格的基础上增加对管理的理解以及对市场流程和战略管理的详细了解。
艺术与文化管理硕士
- 使您有资格在广泛的文化领域担任重要的管理角色
- 使您能够保护和发展规模较小且不受补贴的文化机构,特别是通过反映机构的艺术方向,目标和民族特色的创新,可持续的解决方案
- 使您能够识别,控制和开发文化组织中的业务流程,并使其适应市场流程和受众
- 让您深入了解文化市场的具体动态以及各种文化组织的内部结构
- 教你科学方法的有效和有针对性的应用,例如市场和资源分析
- 发展你的实践技能,特别是在文化组织的建立和发展方面


