Lund University

MSc in International Marketing and Brand Management

Programme overview

This programme prepares you for a career in marketing, strategy, brand and product management, sales and marketing research. The Master’s programme in International Marketing and Brand Management is one of Sweden’s most popular business MSc programmes.

When applying to this programme, you select either the Strategies for Brands and International Markets track or the International Consumer Trends, Brands and Innovation track.

Upon completion of the programme, you will graduate with an MSc in Business Administration with a specialisation in International Marketing and Brand Management.

Strategies for brands and international markets (track 1)

In this track, you will train strategic decision-making and learn how to build brand awareness and loyalty in international markets. You will develop your understanding of the alternative strategies for corporations selecting, entering, developing and leaving international markets. You will also learn about the practical application of brand strategies. Aspects and theories of brand management will be presented and discussed in order to develop knowledge on how to manage in a global brand environment. If you want to learn how to influence decisions, people, businesses and society at large, this is the place to start.

International consumer trends, brands and innovation (track 2)

People’s consumption is constantly changing, and so must businesses and public authorities to successfully communicate their products and services. This track provides you with the theory and tools necessary to help companies and organisations identify and prepare for future trends and get a head start. We offer you ample opportunities to dive deeper into consumer and market insight and methods for collecting information about consumer trends, as you simultaneously deepen your understanding of brands, innovation and business relationships.