Rome Business School

时尚与奢侈品管理全球硕士

The Master’s in Fashion and Luxury Management aims to train young professionals with the managerial skills required to be effective specialists in luxury brands, product developers, and fashion researchers. They will be able to understand the luxury market and embrace new technologies for luxury and fashion innovation to grow sustainable businesses.

5% Start with Managerial Core

Acquire new skills and more knowledge about the world of economics

During the first module of the Master Fashion and Luxury Management, students will learn to:

• Managerial Economics
  This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
• Entrepreneurship and Business Planning
  With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
• Business Strategy
  Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations.
• Accounting & Budgeting
  This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP.
• Project & Operations Management
  With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems.
• Marketing: Traditional and Digital
  Students will learn the application of marketing principles in organizational decision-making.
• Human Resource Management
  This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention.
• Data Analytics for Managers
  This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

35% Get Into Focusing and Specializing

Specializing in Fashion and Luxury directly in Italy

During the second module of the Master in Fashion and Luxury Management, students will learn how to:

• The Fashion and the Luxury Market, its Sociology and its People:
  • The Global Luxury and Fashion Markets, Groups, Brands and key players
  • The Fashion and Luxury Industry, its Cultural Revolution, and sociology
  • Fashion and Luxury Uniqueness in Customer’s Mind
  • The success factors of Brand Origin, and the reasons for the success of ‘Made in Italy’
  • People, Roles, Functions, and Managerial Competencies Linked to Fashion
  • The Fashion World and the Management of Fashion Brands:
  • The Fashion market segmentation, key categories, key players
  • Branding and Positioning for Fashion Brands
  • Product Design, Style Development, and Production
  • Marketing and communication/PR
  • Merchandising and Buying
  • Visual Merchandising
  • Fashion shows and Events management
  • The World of Luxury and the Management of Luxury Brands
  • The Fashion market segmentation, key categories, key players
  • Product Design, Style Development, and Production
  • Marketing and communication/PR
  • Merchandising and Buying
  • Visual Merchandising
  • Fashion shows and Showroom management
  • The role of the Store in generating – Desirability, Purchase, and Loyalty in Fashion and Luxury:
  • Store design, Concepts, Aesthetics, Functionality
  • Retail challenge: Locations, Geography, Visibility, traffic catching
  • The Key Role of Sales Ambassadors in Store

10% Being an innovative and responsible leader in the fashion industry

New Fashion Tech, Future Trends and Global Leadership

During the third module of the Master in Fashion and Luxury Management, students will learn how to:

• Fashion Luxury Law:
  • Luxury and Fashion Licensing, & Luxury Trademarks
  • Legal and Ethical Aspects and Copy Right
  • Fashion & Luxury New Tech and Big Data Analytics:
  • New Tech, AI, and The Future of Luxury and Fashion
  • Fashion & Luxury in the Metaverse
  • Retail, Luxury and Fashion Analytics
  • Sustainability & Future Trends:
  • Climate choice: perspectives for environmentally conscious businesses in Fashion and Luxury
  • Sustainable Fashion Production, & Fashion Supply Chain Management
  • Conscious Fashion Campaigns (Case studies analysis)
  • Business Ethics and CSR

10% Electives

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

• Electives assist students in carving out a niche for themselves and becoming more competitive.
• Electives expose students to courses they might not have encountered otherwise.
• Electives provide a one-of-a-kind curriculum that fosters life and career skills.

Elective courses are organized in 5 main areas of interest:

• Innovation & Growth
• Tech & Digitalization
• Industry Business Excellence
• International Business
• Global Electives with RBS School partners

15%Business in Action

Practice Lab | In partnership with Valentino

Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by Valentino managers.

They will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategies to guide customers through the customer journey of Valentino products.

5% Global Trends Lab

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:

1. The Future of Work
2. AI, Blockchain, and Technology
3. The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

20% Captstone Project

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.

You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.

Previous years’ experiences

The Practical Challenge:

Creating a loyalty offer for the Gen-Z audience, potentially benefiting from the recent brand upgrade effect.

The Practical Challenge:

To boost and increase online sales (which have increased in this last period, especially thanks to the Instagram shop), 2. expand the number of people who know the Amira brand and thus increase visibility, sales, and turnover.

前 50 名 – 全球排名 Eduniversal
全球时尚管理第 40 名

• Understand the Fashion and Luxury market from a business, creative, and sociological point of view, and use their knowledge to develop an effective Brand strategy and successful execution.
• Develop a Brand in terms of Reputation, Appeal, Desirability, Sales, and Profit in the various Luxury and Fashion industries like Jewellery, Watches, Accessories, Fashion, and Leisure by understanding its key drivers, organization models, and Communication tools.
• Work on the Brand Image and Uniqueness to create a distinctive proposition that makes a Brand successful and relevant for Luxury Customers. In addition, you will develop an effective Communication strategy and holistic plan.
• Interact with each of the key management departments like Marketing, Retail, Digital, Communication, PR, and Style by understanding the different roles and responsibilities in a Company organization.
• Evaluate the appropriateness of a Distribution strategy, in its mix of Retail/Wholesale/E-Commerce, and apply adequate strategies to develop each of the channels at its best performance.

Throughout your Master's in Fashion and Luxury Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.

To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles:

• Merchandising Manager
• Luxury Brand Manager
• Luxury Retail Buyer
• Store Manager
• Visual Merchandiser
• Product Manager
• Market Research Analyst
• Luxury Fashion Consultant
• Marketing Manager
• Creative Director
• Area Sales Supervisor
• Designer or Stylist

The salary of our students after the completion of our Global Master in Fashion and Luxury Management increased by an average of 36%