在线或校内的时尚管理硕士课程旨在培养管理人员&专业人士，他们将在时尚领域担当新角色；从了解以时尚为重点的“意大利制造”品牌的成功模式开始，到瞄准时尚管理、奢侈品管理、时尚品牌&传播策略、时尚活动管理、时尚行业销售技巧、数字时尚转型和活动，并通过在学校举办和开展的各种活动将艺术、文化和奢侈品融为一体。
通过四大支柱塑造你的职业道路：
与公司建立真正的联系
由公司合作伙伴组成的国际网络通过商业实践实验室、公司参观、课堂练习和专属讲师，帮助年轻和资深专业人士建立职业生涯，并为 RBS 创造最佳的学习体验。
国际性
罗马商学院是意大利最国际化的商学院，得益于我们的国际师资队伍、在硅谷、巴塞罗那、巴黎、罗马和托斯卡纳的独家训练营以及班级的混合种族，我们的学生能够沉浸在一个充满活力的环境中。
专业影响力
我们的更高目标是培养管理者和领导者。为此，我们围绕学生的职业和个人成长来打造硕士课程，提供不同的服务和体验，例如我们的职业服务、多场公司会议、公司跟踪、个人辅导课程和软技能计划。
更高的目标
秉承我们的座右铭“为更美好的世界打造更好的管理者”，我们硕士的整个部门完全致力于商业的更高目标、企业社会责任以及创建可持续的商业方式和思维方式。
为什么选择我们的国际时尚管理硕士？
企业在行动
- 您将参与一个以团队为基础的顶点项目解决时尚行业或您当前公司内部的实际挑战。您将可以访问 VOGUE BUSINESS 数据库，获取有关时尚、美容和奢侈品行业的宝贵见解
- 与领先的时尚行业合作伙伴 Valentino 一起参加商业实践实验室 ，您将在那里与管理人员会面，参与实践活动，并就具体任务进行合作
体验“意大利制造”的时尚与奢华卓越
- 通过公司访问和与顶级时尚公司会面建立人脉。往届学生有机会向 Fendi、Valentino、Versace、D & G、Bulgari 等大品牌经理学习并与他们会面
国际训练营
成为一名全球学生，拓宽您的职业视野。通过为期一周的密集课程开始扩展您的业务网络，该课程探索巴塞罗那、巴黎、罗马、托斯卡纳、伦敦、尼日利亚、卡塔尔和中国等世界上最国际化的商业中心的关键行业。意大利或硅谷（美国）大巡游。
职业影响
完成时尚管理硕士学位一年后，薪资增加 26%。他们在时尚行业的知名公司工作，例如：Versace、Max Mara、La Rinascente、Yves Saint-Laurent。
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Bird Enrollment Scholarship
- Lifelong Learning Scholarship
- Executive Women Scholarship
- Academic Excellence Scholarship
- Entrepreneurial Grant
- Better Managers for a Better World Scholarship
- Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
培养领导时尚和奢侈品、品牌和公司的管理能力
During the first module of the International Master in Fashion Management, students will learn how to:
- Managerial Economics - This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning
- Entrepreneurship and Business Planning - With this module, the managerial skills required to understand a Business Plan and its structure will be developed
- Business Strategy - Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations
- Accounting & Budgeting - This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP
- Project & Operations Management - With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems
- Marketing: Traditional and Digital - Students will learn the application of marketing principles in organizational decision-making
- Human Resource Management - This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention
- Data Analytics for Managers - This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies
进行有影响力的营销、品牌推广、数字沟通和时尚及奢侈品销售并管理时尚活动
在国际时尚管理硕士的第二个模块中，学生将学习如何：
时尚与奢侈品市场、社会学与人物
- 顾客心目中的时尚与奢华独特性
- 时尚产业、文化革命和时尚社会学
- 时尚产业与“意大利制造”的成功因素
- 与时尚相关的人员、角色、职能和管理能力
设计、风格、生产、营销和采购在品牌和系列成功中的作用
- 风格趋势、品质和工艺的重要性
- 材料和面料的重要性
- 产品营销在系列定义、购买及其在人工智能中的新演变中的作用
如何打造顶级品牌：品牌和定位的口号及其背后的营销：
- 从理念到产品：创意方向、视觉与体验时尚品牌——向意大利时尚品牌创始人和初创企业学习
- 店内沟通、视觉营销与采购
- 时尚界的时装秀、媒体、时尚名人和公关管理
- 时尚造型
- 合作在炒作中的作用
- 品牌建设成功案例（Tod's、Bulgari）
- 体验式营销：以 GUCCI、Valentino、Versace 为例
时尚商店在激发欲望、购买力和忠诚度方面发挥着关键作用：
- 商店设计、概念、美学、功能
- 零售挑战：位置、地理、可见性、客流吸引
- The Key Role of Sales Ambassadors in Store
拥抱时尚、创新和可持续时尚业务的新技术
在国际时尚管理硕士的第三个模块中，学生将学习如何：
时尚、创新和时尚法的新技术
- 时尚科技与创新
- 时装设计与服装技术
- 元宇宙中的时尚和时尚游戏
- 时尚法：知识产权/商标问题、复制和假冒
可持续时尚与道德
- 可持续时尚生产和时尚供应链
- 商业道德、企业社会责任和有意识的时尚运动（案例研究分析）
- 全球时尚产业：近期挑战和时尚预测
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
选修课程主要涵盖5 个兴趣领域：
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
Capstone Project
An educational experience
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
往年经验
实际挑战
为 Z 世代受众创建忠诚度产品，可能会受益于最近的品牌更新效果。
硕士课程将提供基本的管理知识，随后获得时尚行业管理技能，特别是掌握时尚品牌和沟通、奢侈品管理、时尚销售管理、公共关系和时尚活动管理、客户关怀、对世界产生影响以及实现职业里程碑。因此，该硕士课程可帮助时尚领导者利用数字技术了解时尚市场和客户。
Learning Outcomes
- 确定并制定时尚企业的有效管理策略
- 学习并了解时尚和奢侈品不同生产类型的具体特征和差异
- 分析并完善线下、线上、效能整合的时尚系统策略，涉及营销、品牌及传播
在您攻读国际时尚管理硕士期间，我们的职业服务团队将全程陪伴和支持您。凭借超过 10 年的教育经验，我们帮助年轻人才和管理人员构建未来，引导他们走上最适合他们能力、愿望和职业目标的道路。
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- 采购经理
- 奢侈品品牌经理
- 奢侈品零售买家
- 商店经理
- 视觉营销师
- Product Manager
- 市场研究分析师
- 奢侈时尚顾问
- 营销经理
- 创意总监
- 区域销售主管
- Designer or Stylist
我们的学生完成国际时尚管理硕士课程后，薪资平均增长 36%