9 市场营销课程 工商管理硕士 (MBA) Degree Programs

我们的负责任的MBA计划是一项独特的，真正的变革性和创新性卓越计划，旨在充分开发您的才能和能力，以有意识地管理公司和组织。该硕士的授课方式有3种：每周，每两周和在线。我们所有的通话都从2月和10月开始，持续9个月。

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

奢侈品管理与营销MBA课程旨在为学生提供奢侈品管理与营销概念、技术、个人发展和智力开放之间的平衡教学。

奢侈品牌管理硕士课程为学生提供不同管理方面的全面知识。

成功完成学习课程后，学生将获得国际私立国际管理硕士（MIM）学位，专业为数字营销，该学位由学校位于瑞士苏黎世的主校区根据获得学分的当地校区教师的推荐和学校学术委员会的推荐授予。

在这堆不断增加的数据中，并且前所未有地专注于营销策略，公司正大量转向识别“客户的声音”。 ESDST 营销分析 MBA 为理解和处理营销数据所涉及的复杂性以揭示洞察力铺平了道路。本课程将使毕业生准备好通过展示数据驱动的见解来支持业务战略，从而立即产生影响。该课程旨在将营销研究方法的专业教育与分析技术相结合，从而使其成为一个可以大步走的完整课程。该计划对具有营销行业先验知识的人和新进入者同样有益，因为它在应用相关数据分析之前彻底触及营销行业的底线和天花板。

在马可尼大学获得国际认可的市场营销硕士学位，以加速您的市场营销。

工 UBIS 商管理硕士课程基于当前商业教育的教育趋势。 该项目旨在满足当前就业市场的需求，推动校友的发展，为商业领域的专业知识和能力做出贡献。

ATMU的MBA加速课程旨在弥合理论知识和战略应用之间的差距，重点是同伴学习和现场实施。该计划的毕业生将接触到职能组织的所有必要操作，包括但不限于：营销，财务，会计，运营和人力资源。在全球，精心挑选的教师的指导下，学术界和工业界拥有丰富的实际经验，ATMU学生将接触到现实生活技能所激发的专业知识。