7 奢侈品营销 理学硕士 Degree Programs

奢侈品营销&品牌管理理学硕士旨在培养在奢侈品和品牌领域从事职业所需的技能。 学生 Rennes School of Business 将能够在不同的奢侈品领域实施有效的策略并开发创新的产品和服务。 他们还将学习如何创新和管理品牌，以便在国际环境中以负责任的方式有效实现其业务目标。

与 MBS 的核心价值观以及向更可持续的世界的过渡相一致，该专业旨在培养和培训未来负责任的奢侈品营销领导者。法国是著名奢侈品牌（如爱马仕、路易威登、迪奥和香奈儿）的故乡，而蒙彼利埃地区在旅游、酒店、葡萄酒和美食方面有着丰富的传统，在法国学习奢侈品营销是一个不错的选择。渴望更多地了解法国的卓越品质和“精湛技艺”，以及如何在可持续发展的世界中营销奢侈品。

Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry.

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.

欧亚奢侈品营销理学硕士学位可让您获得在世界最负盛名的奢侈品公司和品牌就业所需的专业知识和多元文化技能。

我们的国际奢侈品营销理学硕士课程使您能够规划和应用奢侈品营销管理策略。一切都在国际营销的框架内。