72 营销学 理学硕士 Degree Programs

以创造力为核心，将营销知识与先进的管理和分析技能相结合的战略性创新课程

理学硕士数字营销让您接触到这个瞬息万变的营销环境，让您对相关营销流程、工具和策略有战略性的理解，并通过为您提供独特的分析和解决问题的技能，帮助您应对各种挑战。 -学科背景。该计划富含来自最新前沿研究的专家见解，将帮助您为您面临的任何类型的营销决策提供创新的解决方案和复杂的理由。

营销活动和技能随着我们不断变化的世界而发展。出现了新的趋势，例如道德消费主义、归属感和更负责任的营销。为了迎接这些新机遇，营销课程是与组成 KEDGE 商学院生态系统的教师研究员和公司团队合作设计的。该理学硕士 (MSc) 课程以全球创新的方式提供 4 个可供选择的专业方向。这些课程与知名公司共同打造，符合招聘人员的期望。证据是：90% 的学生在毕业后 6 个月内就被录用。

MSc in Management of the Flavor & Fragrance Industry. Dive into the heart of an industry that's not just about scents and flavors, but a symphony of science, creativity, and sustainability. Our Master of Science program, nestled in the picturesque French Riviera, offers you a gateway to one of the most dynamic and rapidly evolving industries globally.

MSc in Economics and Business with a Specialisation in Marketing of our academic master's program focuses on three pivotal areas (marketing management, customer experience, and customer insights), forging a Pathway that is different from other marketing programs. Our specialization in these areas arises from the fundamental recognition that the relationship among them serves as the cornerstone for achieving and sustaining a strong market presence. Therefore, we hone in on these areas with a razor-sharp focus.

MSc in Economics and Business with a Specialisation in Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics, and statistics in such a way that the potential of Big Data and AI can be used successfully to create greater value for consumers and firms. It offers our students a thorough understanding and knowledge of a wide range of techniques that can all handle the large and heterogeneous data sources that are prevalent in many modern business settings.

Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area by choosing one of the specialist Pathways. This Master’s in marketing also provides you with the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market.

You will be prepared for challenges related to the development of international business and marketing strategies in light of global megatrends, strategic partnerships, and marketing channels and therewith for positions in many functional areas around the world.

Organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enables you to become such a leading manager in organizations and thus provides excellent job opportunities.

市场营销数据科学理学硕士课程将帮助您为数据分析和市场营销决策提供数据驱动的见解。您将培养强大的数据分析技能以及软件、编程语言和应用程序方面的全面技术技能，从 R 和 Python 编程到自动客户细分。

HKU Business School市场营销理学硕士课程将传统的市场营销理念和策略与最新的数字分析相结合。该课程提供全面的课程设置，融合了市场洞察、分析工具和决策框架，学生将学习全球顶尖企业以及香港、中国内地及其他地区本地企业的最佳实践。