5 营销学 理学硕士 Degree Programs in 荷兰

本课程面向希望通过市场营销和数据智能硕士学位提升职业发展的营销人员。学生将学习如何运用数据进行商业决策，加深对数据分析的理解，并将研究驱动的洞察应用于复杂的营销挑战。

MSc in Economics and Business with a Specialisation in Marketing of our academic master's program focuses on three pivotal areas (marketing management, customer experience, and customer insights), forging a Pathway that is different from other marketing programs. Our specialization in these areas arises from the fundamental recognition that the relationship among them serves as the cornerstone for achieving and sustaining a strong market presence. Therefore, we hone in on these areas with a razor-sharp focus.

MSc in Economics and Business with a Specialisation in Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics, and statistics in such a way that the potential of Big Data and AI can be used successfully to create greater value for consumers and firms. It offers our students a thorough understanding and knowledge of a wide range of techniques that can all handle the large and heterogeneous data sources that are prevalent in many modern business settings.

市场营销理学硕士 在格罗宁根学习市场营销，并利用这个机会专攻市场营销和客户管理或市场分析和数据科学。如何将有效的营销策略与可持续发展目标相结合，从而对消费者福祉和品牌声誉产生积极影响？

您是否想了解如何弥合“数字运算”财务专业人士和以客户为中心的营销人员之间在方法、思维和语言方面的差距？您是否有兴趣了解消费者和投资者财务决策中的偏见和启发法？您是否有兴趣了解财务和营销活动如何推动公司绩效以及它们之间的关系？那么营销金融的跨学科专业可能适合您。作为国际商务硕士课程的一部分，该专业结合了核心金融、营销以及专门的营销金融课程。