3 新闻、媒体和大众传播课程 理学硕士 Degree Programs in 丹麦

This MSc is a multi-disciplinary graduate program that combines IT, communication and organization. We emphasize the interaction between humans and information technology and combine research-based knowledge with challenges from practice.

Organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enables you to become such a leading manager in organizations and thus provides excellent job opportunities.

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyze the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods.