235 市场营销课程 理学硕士 Degree Programs

Study management in conjunction with the hospitality industry and join the next generation of global hospitality leaders.

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.

数字技术已经改变了营销领域，从而更轻松，更便宜地定位目标客户并在线跟踪买家行为。雇主需要毕业生准备好从事数据分析，营销自动化，用户体验和内容创建等工作，这是您将在Digital Marketing Management MSc上学到的一些关键技能。

The Master of Science in Cyber Risk Strategy and Governance gives students the tools required to understand, assess and govern the opportunities and threats of the existing and emerging technologies used in our society. As innovative technologies are adopted, new issues arise, so students learn to look ahead, evaluate and communicate threats before they unfold.

本理学硕士 (MSc) 课程将为您提供当今数字时代关于数字营销和增长战略的广泛知识。通过实践学习和公司经验相结合，您将学习如何实施专为寻求快速增长的公司设计的敏捷方法。该课程将帮助您掌握先进的数字营销技巧，从而提升您的技能，让您在不断变化的商业环境中重塑自身和组织的实践时获得竞争优势。