5 市场营销课程 Degree Programs in 法国

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

奢侈品管理与营销MBA课程旨在为学生提供奢侈品管理与营销概念、技术、个人发展和智力开放之间的平衡教学。

在这堆不断增加的数据中，并且前所未有地专注于营销策略，公司正大量转向识别“客户的声音”。 ESDST 营销分析 MBA 为理解和处理营销数据所涉及的复杂性以揭示洞察力铺平了道路。本课程将使毕业生准备好通过展示数据驱动的见解来支持业务战略，从而立即产生影响。该课程旨在将营销研究方法的专业教育与分析技术相结合，从而使其成为一个可以大步走的完整课程。该计划对具有营销行业先验知识的人和新进入者同样有益，因为它在应用相关数据分析之前彻底触及营销行业的底线和天花板。

奢侈品市场营销学士学位不断发展，行业内的企业和品牌的市场营销和消费者偏好的适应变化。奢侈品营销学士课程为学生提供在环境综合体中导航的能力和必要知识。

我们独特的国际时尚营销在线硕士课程建立在我们在时尚和纺织品领域长期获得国际认可的资格的既定优势之上。它将学术卓越与对全球时尚行业的职业生涯至关重要的发展技能相结合，使您能够同时工作和学习。