162 商务管理 文学学士 Degree Programs

工商管理（市场营销）学士学位课程为学生提供工具和创业思维，帮助他们在当今的后现代营销环境中脱颖而出。学生将学习该领域的基础知识，并了解营销在实际企业的不同部门和客户中如何发挥作用。

全球市场如何运作？它们如何影响企业应对竞争的方式？政府和商业组织做出重大经济决策的背后是什么？在我们的工商管理（经济学）学士学位（荣誉）专业课程中，您将从跨学科的角度了解商业组织的管理，并建立经济理论和实践方面的专业知识和技能。

本学位旨在帮助您掌握一套独特的会计和管理技能，以分析和评估公司及行业趋势。您将学习如何在全球化的职业环境中接收、解读和交流财务及其他信息。深入了解财务如何影响公司业绩，您将能够更好地帮助企业做出有效的商业决策。完成学位后，学生将有资格申请八项 CIMA（特许管理会计师公会）资格豁免以及最多六项 ACCA（特许公认会计师公会）资格豁免。在这个瞬息万变的商业世界中，同时具备会计和商业管理教育背景和技能的毕业生人才十分短缺。我们的课程涵盖管理会计、商业和管理教育以及财务战略。您将着眼于未来，分析业务绩效，提供建议或制定解决问题的策略，并适应不断变化的环境和市场条件，从而为您所在的组织创造价值。本课程由拥有会计和管理专业经验的学者授课，注重实践学习，旨在帮助您在毕业时掌握广博的知识和能力，从而能够积极主动地应对当代商业问题和挑战。在整个课程中，您还将培养一系列备受雇主青睐的可迁移技能，例如批判性评估、自我引导和问题解决能力，以及扎实的分析、演示和谈判技巧。

Business and law are at the centre of most business decision-making. In the BA (Hons) Business and Law course, you will develop a broad understanding of the business activity, and gain an understanding of the concepts, principles and rules of English law, and the influence these have on contemporary organisations. This business and law degree will equip you with the knowledge required to become a business leader and help take you closer to your career goals.

在Arden University的在线 BA (Hons) 工商管理（市场营销） (CMI) 课程中，您将获得专业知识以及一系列实用技能，这些技能将使您成为该领域的有效从业者。该商业和营销学位将为您提供在商业世界中蓬勃发展的营销知识。

On Arden University’s online BA (Hons) Business (HRM) (CMI), you will examine the well-established principles of Human Resources Management, while developing professional-level skills that will help you get the job you want – as well as sound knowledge of the general business environment. This business and human resource management degree covers the major tools and theories of Human Resource Management and how to apply them to real-world situations.

This program provides a broad, analytical, and integrated approach for those who wish to study Business Management. It provides students with an opportunity to develop their understanding of theory and its application in a wide variety and diverse contexts.

我们的 BA (Hons) 商业管理补充课程由 WES 列出的 YSJ 提供，为具有相关资格的学生提供参加为期一年的课程的机会，以获得荣誉学位。进入该课程后，学生应具备高级商业管理知识，相当于在英国大学完成第二年学业。

工商管理（市场营销）文学士（荣誉）学位将帮助您在专攻市场营销的同时加深对商业世界的了解。该课程将为学生提供营销规划、战略和沟通方面的知识和技能，使他们成为顶级营销专业人士，同时获得坚实的商业知识基础。

Do you have a passion for business, travel, and tourism? Developing professional level skills alongside an understanding of the dynamics of the tourism industry could get you where you want to be. This course prepares you to become an effective manager in the tourism sector – but also delivers a range of transferrable business skills. The full range of programmes offered by Arden features a strong focus on employability, practical skills, and career success. This programme has been developed with a particular focus on the development of tourism skills and knowledge to help you inspire and manage change within your organisation.

Do you love the technical detail associated with computing, but want to better understand its interdependence with broader business? Then this course is perfect. You will develop a broad understanding of business theory and study the issues businesses face when developing new IT systems. Arden’s flexible study mode allows you to develop your business and IT knowledge around your existing commitments. This programme will provide you with the skills needed to become an asset to any business and help take you closer to your career goals.

会计师在组织中扮演什么角色？他们处理哪些类型的信息？他们的工作和产生的信息如何影响组织的日常决策和活动？在我们的 BA (Honour) 工商管理 (Q91) 学位提供的这一专业路线中，您将从跨学科的角度了解商业组织的管理，并建立财务和管理会计方面的专业知识和技能。

阿登大学的工商管理学士（荣誉学位）（人力资源管理）学位适合那些希望从事商业并专攻人力资源的人。该课程将教会未来的商人如何最好地管理员工、激励他们并奖励他们。您将获得管理组织人力资源方面所需的技能，受益于强化一系列可转移商业技能的课程。

Sound financial management is key to any business achieving its strategic objectives. In this course, you will develop a broad understanding of the business activity, as well as learning the major tools and theories of financial management, and how to apply these to real business situations. Arden’s flexible study mode allows you to develop your financial skills around your existing commitments. This programme will equip you with the financial knowledge needed to take your next steps in the business world, and help you become an asset to a range of organisations.