3 市场营销课程 文学学士 Degree Programs in 爱尔兰岛

公共关系与媒体（荣誉）学士学位课程为毕业生提供迈入激动人心的传播事业所需的知识和技能。该课程将向学生展示如何成为富有洞察力的专业人士，运用个人技能和媒体技术来影响和说服受众和公众。

The programme seeks to inspire participants with a vision of the possibilities open to a business organisation through an informed understanding and effective implementation of the principles of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these.

The BA (Hons) Business Studies programme provides each student with comprehensive knowledge and understanding of modern business studies subjects and establishes a firm foundation for the development of a career in the business profession. The programme is structured in a way that provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The programme offers students the choice of four options for the completion of their Honours Degree. These Pathway study options are Bachelor of Arts (Honours) Business Studies – ( without specialism ); Bachelor of Arts (Honours) Business Studies – (with Accounting and Finance specialism); Bachelor of Arts (Honours) Business Studies – (with Marketing specialism); Bachelor of Arts (Honours) Business Studies – (with Management – Human Resource Management specialism).