8 战略营销 学士 Degree Programs

凭借奥克兰大学的营销研究生证书，您将获得设计营销策略的基本专业知识，从而成功地在市场上定位您的产品和品牌。凭借这种研究生级别的营销知识，您将能够制定创新的营销计划，以应对复杂的业务挑战并提高绩效。

您是否正在考虑在营销领域开展您的职业生涯，但希望在获得完整学位之前多做一年的学术准备？然后，我们柏林校区的商业管理（市场营销）学士学位（荣誉）和预科课程可提供您所需的一切。

获得明尼苏达大学卡尔森管理学院的研究生水平战略营销证书，探索数字、社交媒体和传统营销的当前实践。与专家教师一起学习，并在短短 12 个月内获得证书。您将学习营销概念、策略制定，并深入研究定价、买家行为和数字营销等领域。然后，您可以将证书学分应用于我们的在线 MBA 或兼职 MBA。

The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The goal of the concentration in Strategic Marketing is to teach students strategic marketing analysis and marketing planning.

工商管理（市场营销）文学士（荣誉）学位将帮助您在专攻市场营销的同时加深对商业世界的了解。该课程将为学生提供营销规划、战略和沟通方面的知识和技能，使他们成为顶级营销专业人士，同时获得坚实的商业知识基础。

As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization. In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.