19 品牌管理 理学硕士 Degree Programs

全球奢侈品品牌管理理学硕士课程是一个全面而密集的课程，旨在帮助学生做好在国际奢侈品行业担任管理职位的准备。

Do you want to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation? Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. The initial fifteen weeks of the programme are organised into two tracks. When applying to this programme, you must also select which track you want to follow, either a more management-oriented perspective or a perspective that puts an emphasis on consumer and cultural aspects.

通过我们在剑桥的硕士学位，提高您的营销技能，学习如何创建和管理成功的品牌。 通过攻读品牌管理硕士学位，你将获得推动营销职能的理论以及创建和管理成功品牌所需的技能的坚实基础。 以现实世界中的挑战为出发点，我们非常注重实践的动手学习，包括选择进入该行业。

我们的市场营销和品牌管理硕士课程包括品牌价值概述和广泛的相关沟通渠道。