5 市场营销课程 理学硕士 Degree Programs in 瑞典

我们明白，传统的商业实践需要不断发展，以应对当今世界的挑战。市场营销理学硕士旨在为您提供知识、技能和思维方式，让您在快速变化的市场环境中脱颖而出，同时促进可持续的商业实践。

该计划为来自世界各地的学生提供了发展其分析思维和营销专业知识的机会。研究的主要领域是企业管理，专门研究市场营销。

Do you want to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation? Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. The initial fifteen weeks of the programme are organised into two tracks. When applying to this programme, you must also select which track you want to follow, either a more management-oriented perspective or a perspective that puts an emphasis on consumer and cultural aspects.

攻读市场营销理学硕士课程将使您在快速发展的世界中占据竞争优势。通过学习市场营销，您将学习如何收集、分析和理解不同市场环境下客户行为的信息和见解。您还将获得基于对客户和市场的理解来制定和管理公司/组织的战略、业务模式、产品和服务开发以及营销沟通所需的技能。