6 营销学 Degree Programs in 爱尔兰岛

学习如何使用各种成熟和新兴的营销工具和渠道，包括数字和社交媒体营销、影响者营销，以及人工智能和元宇宙应用在现代营销中不断演变的作用。

该课程旨在通过让候选人接触该领域的关键理论原则，并反思当代社会中营销与消费性质之间的相互作用，为候选人提供全面的营销教育；因此，该课程旨在让候选人全面掌握营销理论和研究，全面了解消费文化，并让他们认识到营销对组织和社会的责任。

The programme seeks to inspire participants with a vision of the possibilities open to a business organisation through an informed understanding and effective implementation of the principles of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these.

The BA (Hons) Business Studies programme provides each student with comprehensive knowledge and understanding of modern business studies subjects and establishes a firm foundation for the development of a career in the business profession. The programme is structured in a way that provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The programme offers students the choice of four options for the completion of their Honours Degree. These Pathway study options are Bachelor of Arts (Honours) Business Studies – ( without specialism ); Bachelor of Arts (Honours) Business Studies – (with Accounting and Finance specialism); Bachelor of Arts (Honours) Business Studies – (with Marketing specialism); Bachelor of Arts (Honours) Business Studies – (with Management – Human Resource Management specialism).

该计划主要针对有兴趣在营销和管理策略中获得高度实用的9级资格的学习者。该计划之前有一个为期一周的必修入门课程。该硕士学位课程通过基于问题的学习和与行业的直接接触相结合，培养学生的实践营销和管理策略技能。