9 奢侈品营销 硕士 Degree Programs in 法国

奢侈品营销&品牌管理理学硕士旨在培养在奢侈品和品牌领域从事职业所需的技能。 学生 Rennes School of Business 将能够在不同的奢侈品领域实施有效的策略并开发创新的产品和服务。 他们还将学习如何创新和管理品牌，以便在国际环境中以负责任的方式有效实现其业务目标。

奢侈品管理与营销MBA课程旨在为学生提供奢侈品管理与营销概念、技术、个人发展和智力开放之间的平衡教学。

欧亚奢侈品营销理学硕士学位可让您获得在世界最负盛名的奢侈品公司和品牌就业所需的专业知识和多元文化技能。

Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry.

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

与 MBS 的核心价值观以及向更可持续的世界的过渡相一致，该专业旨在培养和培训未来负责任的奢侈品营销领导者。法国是著名奢侈品牌（如爱马仕、路易威登、迪奥和香奈儿）的故乡，而蒙彼利埃地区在旅游、酒店、葡萄酒和美食方面有着丰富的传统，在法国学习奢侈品营销是一个不错的选择。渴望更多地了解法国的卓越品质和“精湛技艺”，以及如何在可持续发展的世界中营销奢侈品。

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.

我们的营销大师：New Luxury & Art de Vivre 的目标是为奢侈品行业培训营销专家，他们既了解奢侈品的社会学和文化方面的知识，又深入了解可持续性和责任问题。