48 战略营销 Degree Programs

As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization. In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.

市场营销（MS）计划由Kogod商学院提供，为学生提供了获得市场营销高级培训的机会，旨在使他们为市场营销及相关领域的各种专业职业做好准备。成功完成市场营销（MS）的学生将为在各种专业市场领域的工作做好充分的准备，包括品牌管理，非营利市场，社会市场，互联网市场和直接市场。

考虑到IT革命，制定营销和战略的当代愿景。