目标
该研究生硕士课程旨在培养有兴趣为传播和媒体领域做出贡献的当前和未来的专业人士。该计划涉及广泛的传统和新主题，包括数字通信、社交媒体的发展，以及对视觉作为重要通信工具的日益关注。
Activities
The delivery of the Master's contents is carried out through the e-learning platform, accessible 24/7. Such e-learning pattern foresees a training path, provided with assistance and access to teaching materials especially developed, accessible online, and to a range of interactive educational activities. Lecturers will also interact with the students and assist in any academic matters.
Contents
- Media, Culture, and Society
- Strategic Brand Management
- International Journalism
- Digital Communication and Social Media
- Media Planning and Advertising Management
- Visual Communication
- Research Methods
- Final Dissertation
Didactic Requirements
Students are expected to:
- Study the didactic material specifically arranged;
- Participate in online activities;
- Successfully pass the evaluation tests delivered on the Pegaso Online Platform;
- Successfully meet the required learning outcomes of each module as stated in the course outline in order to pass the assignments;
- 若未能达到每个模块的一个或多个学习成果，则根据讲师的评论修改作业；
- Successfully pass the final dissertation in presence at any the approved exam locations.
Through this program, students will be provided with the critical and technical skills needed to navigate the ever-evolving communication and media industry effectively.
Target Audience
Media and advertising practitioners, branding and marketing communications managers/executives, creative designers, communication and media studies lecturers, media producers, social media specialists, arts and social sciences undergraduates.
