94 市场营销课程 Degree Programs in 法国

虽然我们所有的理学硕士课程都涉及数字营销，但这一课程为您提供网络营销和社交媒体管理方面的高级专业知识。

应用企业管理硕士是商业领域的研究生课程，致力于为渴望发现和理解对领导组织和做出管理决策有用的理论，实践和工具的学生。

EDHEC 在线战略营销理学硕士 (MSc) 课程是一个机会，通过在适应性强的环境中将传统营销与尖端分析和实际经验相结合来提升您的职业生涯。通过包括数据分析、营销策略、品牌管理以及人工智能和创新在内的整体营销技能释放您的潜力。从职业教练那里获得个性化指导，同时利用 EDHEC 广泛的全球校友和合作伙伴网络来提升您的职业生涯 - 完全在线。

数字营销与全渠道战略理学硕士课程将帮助您理解数字营销和全渠道营销方法，从而做出能够从客户那里获取价值的决策。您将开发和实施各种工具，以改善消费者体验并提升销售额。

Study management in conjunction with the hospitality industry and join the next generation of global hospitality leaders.

本课程使学生能够培养以下技能：如何制定产品的沟通和广告计划，如何构思和实施公司的沟通策略，以及如何与外国合作伙伴、供应商和客户进行谈判。

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

国际营销与业务发展理学硕士课程将为您提供业务发展和国际营销方面的双重专业知识。该课程将帮助您胜任各种职位，包括营销经理、品类经理、业务发展经理、产品所有者和业务发展专家，涉及全球各个市场。

无论你是否有数据科学背景，你都可以学习如何利用强大的人工智能来重塑营销策略。

数字营销与数据分析教学硕士独特地将商业研究、营销、数据分析和战略方面的强大学术背景与深入而具体的数字知识和数据驱动营销结合在一起。

本课程是为希望了解奢侈品牌的营销策略并希望掌握动态且独特的奢侈品行业的工具和策略的学生而开设的。本课程旨在为学生提供有关奢侈品品牌经理面临的实际问题的最新知识和实用见解。